| Job category: | Marketing |
| Mailing details : | |
| Company name: | ABC International |
| Address: | P.O. Box 53677 |
| Town: | Limassol |
| Phone: | 25 341463 |
| Mobile: | N/A |
| Fax: | N/A |
| Contact person: | Dmitry Palych |
| E-mail address: | cyprusjobs@x-25,com |
| Position details: | |
| Job title : | WEB MARKETING MANAGER |
| Job description: | • Market research and competitors analysis and monitoring. Reports on current trends and leaders in the segment. • Design and manage promotion campaign for the web site geared towards gradually increase traffic and conversion rate, improve customer experience • Track and analyze results of marketing initiatives and provide continuous follow-up, reporting and adjustments • Evaluate agency and vendor recommendations on how to enhance customer web experience and develop strategies and tactics accordingly • Find, hire and manage external agencies, vendors and partners, e.g. bloggers, text builders, etc. throughout the campaign. • Provide direction to agencies, vendors and 3rd parties • Develop campaign and site enhancement metrics and associated forecasts with direct reports • Conduct competitive and industry best-practice analysis, monitor web industry trends, and make recommendations that impact overall 2-3 year strategy • Work closely with the website development team and management |
| Number of persons required: | 1 |
| Qualifications required: | Web marketing manager leads Internet advertising campaigns and work to improve a company's website rank and conversion rate. Web marketing manager must have extensive knowledge of marketing strategies and business plans that can promote the website and generate more traffic to increase ROI. Web marketing manager is responsible for providing the strategic direction for all aspects of the promotion of the website: web design optimization, mobile APP, SMO, PPC, lead generation, multimedia, SEO, content creation and integration, banner networks and links exchange systems, Consumer’s Online Brand Related Activities (COBRAs), RSS feeds, affiliate marketing, electronic word of mouth (eWOM), Blogging, e-mail marketing, Daily Give-Away/Coupons/Contests, Surveys, Awards/Testimonials, Article Submissions, Sponsorships, Newsgroups and forums, etc. Web marketing manager is also responsible for driving improvements to the overall web experience through day-to-day updates and short/long term site enhancements. He will partner with Web Development Team, external agencies, and third parties to design, budget, implement and coordinate promotion campaign in Internet and off-line This is a hands-on position responsible for both strategic and technical tasks. |
| Other requirements: | Degree in Computer science, Web programming, marketing or related field Understanding of basic marketing fundamentals, E-Commerce, content creation and integration, campaign development and marketing promotion • An understanding of digital and traditional marketing and media disciplines, web marketing methods and tools. • Strong knowledge of website analytics and statistics methods and techniques. Practical experience in using on-line and off-line tools and resources for traffic monitoring, analyzing advertising campaigns, conversion tracking, website counting and graphical representation of statistics is a plus. • Understanding of brand engagement, e-commerce, social media marketing, customer loyalty and cross sell technologies • Ability to monitor business intelligence data and provide recommendations for website enhancements • Solid knowledge of online/Internet A/B testing concepts and execution • Solid knowledge of middle layer and back-end system integration • Working knowledge of current Web-2 technologies and principals. |
| Location(s): | Limassol |
| Employment conditions: | Part Time |
